Cannabis Investing & Professional Sports Athletes

More professional athletes are investing in the cannabis industry as they discover the healing potential of this long misunderstood plant, including Scotland’s star rugby player, Finn Russell.

Courageous athletes continue to publicly proclaim their support for cannabis as more of them discover its healing potential. 

Scotland’s star rugby player, Finn Russell, recently joined a list of international investors who have successfully raised more than £250,000 as a part of Pure Sport CBD’s first significant investment round. 

Other prominent figures investing in the company include the former head of US rates and trading in Asia and Europe for Deutsche Bank, Brad MacCulloch; Alex Stewart, former Clyde Blowers Capital Director; and Neil Watson, Cairnhill Structures Managing Director. 

Adam Ashe and Grayson Hart, two former rugby players, founded Pure Sport CBD. Cannabidiol (CBD) is increasing in popularity among high-profile athletes globally, including rugby players like Ashe and Hart, along with Rhys Webb, Danny Cipriani, and Jerome Kaino.

The current Director of New Zealand Golf and former head coach of the All Blacks rugby team has also decided to invest in the London-based, Scottish CBD oil production firm. The firm claims that prominent New Zealand business community members, including CEOs in leading firms in the automotive and aeronautical industries, have also chosen to invest, possibly thanks to Pure Sports co-founder Grayson Hart’s Kiwi origins. 

The company valued the capital raised at over £2.6 million, and they intend to use the money to establish a new facility and wellness space. They also plan to extend their wellness product range. 

Pure Sport CBD also plans to become the first CBD producer to receive approval from the UK-based FSA, or Food Standards Agency, after a highly successful 2020, in which their revenues quintupled. 

Russell says it was his trust in the company and the people behind it that led him to invest in Pure Sport CBD.  Russell, who is also a Pure Sport CBD brand ambassador, said, “I benefit from Pure Sport CBD every week to aid my recovery from the rigors of professional rugby, and so do countless others through the game and sport at large.”

Finn Russell staged touting CBD’s benefits after experiencing tiring rounds of pain killers and anti-inflammatories. Pure Sport CBD’s oil capsules served as his introduction to cannabidiol and its positive effects. 

“The triple lab testing means it is one of the safest CBD products on the market, and people can use it with confidence at all levels of sport; the potential for growth from that platform is huge.’ – Finn Russell

The promising start to Pure Sport CBD’s investment rounds has left its founders optimistic. They’ve reiterated their intention to make the brand the most prominent global cannabis product distributor. 

Pure Sport CBD’s success represents a significant step forward in accepting CBD products in professional sports. The increasingly mainstream recognition of CBD’s benefits for professional athletes is continually growing, and Pure Sport CBD’s achievements mark a significant step toward furthering that goal. 

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