The cannabis industry shares much in common with others such as agriculture, retail, and pharmaceuticals. In all of these industries, customers rely on the product to meet certain expectations of safety and quality, and match the package description. When customers’ expectations aren’t met, the first place they turn to in order to air their grievances is various social media platforms. This can have an immediate catastrophic impact on your brand’s reputation.
Regularly testing your cannabis not only satisfies federal regulations but can also protect your brand from customer frustration, and maintain your brand’s reputation. Providing a product with consistent high quality and uniformity will give customers a reliable and homogenous experience – earning their trust. From cultivation to retail, licensed entities know that doing regular testing offers better brand-building opportunities.
In-House vs. Lab Testing
As a cannabis business owner, you’re required to send samples of your product to a third-party contract laboratory for federally-mandated testing. So is in-house testing still worth the investment? The general consensus is yes. In fact, the brands that combine in-house with laboratory testing are proving to be the leaders and smart players of the industry.
At some points in the production process, you will often face an issue in which real-time decisions need to be made and you can’t afford the wait offsite laboratories require before getting results. Using in-house testing allows you to make these snap decisions in areas such as:
- Identifying the ideal time to harvest a crop
- Validating income products to ensure they match supplier specifications
- Support pricing negotiations
- Guaranteeing the efficiency of the extraction line
In such situations, urgency is a crucial factor, and the need for access to data in a timely manner is vital. In-house testing with GemmaCert gives you the information you need when you need it, and is usually ideal for simple but important tests such as potency analysis.
GemmaCert’s solution for cannabis potency and composition analysis was specifically designed by industry professionals for use outside of a laboratory setting, and is easy and affordable to use. It supplies you with the information you need to quickly make the best decisions for your business. The perfect in-house testing solution should be simple to operate, allowing any member of your team to conduct the test, while being affordable to purchase, maintain, and calibrate.
So, which is best for your business? The short answer is both. As cannabis is a relatively young industry and is constantly under intense government supervision and scrutiny, a company looking to establish itself with customers is best advised to combine in-house testing with regular government-mandated testing.
This is a win-win situation, as no regulator is likely to complain that you as a cannabis business manager are testing too much, and by using in-house testing you are more likely to supply customers with a consistently high-quality product, leading to customer satisfaction and avoiding unnecessary damage.