Dispensaries, coffee shops, pharmacies, and clubs from around the world offer consumers a varied selection of cannabis products. This selection of choices allows patients and consumers the opportunity of having multiple ways to experience cannabis use such as edibles, vapes, tincture, concentrates, topicals, and more. Despite the range of options, the biggest seller remains the cannabis flower, as for example in Canada visualized below.

Why the Cannabis Flower Remains the Industry’s Biggest Seller

There are plenty of reasons the cannabis flower remains the top selling product in the industry. One of the reasons is that the flower is one of the least expensive forms of cannabis, making it one of the best options for those on a tight budget.

Another point is the wide diversity of flower variety, which gives patients and consumers plenty of choices and maximum flexibility when it comes to finding the product which works best for them.

The cannabis flower is also the easiest form of the plant to experiment with and find the correct dose. Inhaling cannabis products leads to the quickest onset, usually within around 5 to 10 minutes, in contrast to edibles which can take up to 60 minutes to kick in. With edibles, this delayed affect may make it tempting to take more soon after the first dose which can lead to taking too much.

For users looking for rapid relief, especially for those suffering from acute pain, inhaling is the ideal method to achieve fast results. This means that when experimenting to find a dose, the effects will be felt almost immediately, allowing consumers to gradually increase their dose every few minutes until the correct level has been reached.

Additionally, the cannabis flower has evolved to a point of cultural significance. At this point, it has grown to have its own language, humor, etiquette, art, literature, and music. This cultural significance means it cannot be easily replaced.
Representing around half the reimbursed market in Germany, this statistic increases when private prescriptions are taken into consideration. Cannabis flower sales have also heavily dominated the cannabis market in 2020, despite the current pandemic and related respiratory system concerns.

What Does This Mean for the Industry?

Cannabis flowers are known for natural inconsistency and potency variance. Contaminants, such as mold, are likely to grow on flowers which are too wet. Therefore, supply-chain stakeholders, from seed to sale, need to make sure the cannabis flowers they grow, pack and sell are labelled correctly and safe for transport and storage. As the market matures and competition intensifies, consumers will purchase flowers from the brands they trust most expecting safe, consistent, and effective products each time. The winning brands and profitable businesses will be those with standard operating procedures, applying in-house testing for quality management and profit-making decisions, to know what they are growing, packing, and selling, particularly for whole flowers which are here to stay.