Design Story FR 2018-11-15T14:44:16+00:00

Design Story

Concept

From the very start, we aimed to deliver a smart solution for testing cannabis potency, simple and sleek, for everyday use requiring no specific skillset for operation, and whose form gave little indication to the sophistication of the technology working underneath. We wanted GemmaCert to be a bridge between technology and nature, making accessible the most esoteric realms of science to the public. Using GemmaCert had to be a special pleasure. Through its design, GemmaCert will be known for high performance, robustness, ease-of-use and reliability.

Teamwork

Our designer, Eran Lederman, is a senior lecturer in the Industrial Design Department at the Bezalel Academy of Arts and Design in Jerusalem. He also runs his own design studio creating medical devices, consumer products, light fixtures and furniture for companies worldwide. Lederman’s designs have been exhibited in museums and galleries around the world. Lederman and our product development team worked in close collaboration from the very beginning to ensure the best possible user experience along with a well-defined product with aesthetic presence without sacrificing on performance. Such intimate teamwork ensured that Lederman had more leeway, giving him a wider canvas on which to create the desired attractive and useful man-machine interface.

Inspiration

Lederman’s inspiration for the form came from GemmaCert’s laboratory, crowded with test tubes, beakers, droppers, pipettes, funnels and flasks. In his words

“I eventually settled on a design influenced by the Erlenmeyer flask. I was attracted to this because it is an archetypical, well-known image recognized as belonging in a laboratory, just like one from which GemmaCert’s technology evolved. The idea of filling this flask, not with chemicals or organic material, but with high technology and sensitive devices was captivating.”

Challanges

There were three challenges during the design process. GemmaCert had to:

  1. Be equally suitable for growers, producers, retailers, labs, healthcare providers and even home users.
  2. Allow the coexistence of diverse organic material – freshly harvested, dried, powdered or an extract – with sophisticated, sensitive electro-mechanical and optical technology used for spectrometry and image analysis.
  3. Enable a wide community of users to adopt an advanced technology with the help of a simple, reliable, easy-to-use device.

Result

GemmaCert is operated by one, sole piece that is not flush with the integral device and is fashioned to imply a plant painted in a fresh live green. Added to this, was the upper part of the flask / device laminated with natural wood to amplify the feeling that the design is meant to evoke a feeling connected with the culture of nature, wellness, leisure and quality of life.